Staging Works!  

Your Home is not for sale, but your House is! 

*     An ASP® Staged house sells faster than the un-staged competition - 94.6% of ASP® Staged Homes sell on average in 35 days or less, compared to 175 days on the market for non-staged homes

*     An ASP® Staged house looks better in photos online and in person – Over 85% of buyers look online first to preview potential houses and screen out those that are unappealing.  Staging ensures your house looks its best in photos, virtual tours, and brochures.

*     An ASP® Staged house sells at a better price than the un-staged competition allowing you to keep more equity – Typical price reductions are between 5-20% (based on National Association of Realtors® study for 2008).  This means that on average, a $300,000 property will drop in price $15,000-$60,000 in order to respond to market conditions.  When a house is Staged, it will sell faster than its un-staged competition, which means that it will not sit on the market as long.  When a house is not on the market as long it is less likely to have to be reduced in price.

*     Return on Staging Investment (ROSI) is estimated at 319%-578% (from HomeGain.com).

*     Because your home has been professionally Staged, it will be recognized as an ASP® Staged house.

*     ASP® Staged houses are recognized by other real estate agents as properties ready to sell.  They will be more likely to show your home to potential buyers.

*     ASP® Staged houses are recognized by buyers as the best properties to see.

*     More buyers want to see Staged houses, increasing your visibility and showings.

*     ASP® Staged houses qualify for special promotional materials including street signs and print material designations – allowing your home to be marketed to more potential buyers.

*     Staged houses have been neutralized to allow ALL Buyers to imagine living there.

*     Buyers view Staged houses as well cared for properties.

*     Building Inspectors view Staged houses as cared for properties.

*     Appraisers are more likely to appraise Staged houses at full value.

Summary of Return on Staging Investment (ROSI):

After ASP® Staging

Staging Myths and Facts  (from StagedHomes.com)

Myth 1: Staging is Decorating. . .

Fact: Staging is NOT Decorating or Design! Decorating or Design is personalizing and Staging is De-personalizing and preparing a house for the unknown buyer.  That is why it’s KEY that you hire someone with training specifically on how to prepare a house for sale. 

The Accredited Staging Professional® Designation (ASP®) is the ONLY nationally recognized professional designation for Home Staging.  Be sure to hire Lisa, with Design Smart Home Staging & Redesign, as your professional ASP® Home Stager. 

Myth 2: Staging Costs Too Much. . .

Fact: Staging is an Investment in getting a house sold and the investment in Staging is always less than price reduction.  As an ASP® Stager, Lisa has been trained to work with a Sellers’ budget and time frame to properly Stage a house.  We like to ask our clients, “Can you afford NOT to stage?”  When compared with the other costs associated with the sale of purchase of a home, Staging is very reasonable.  In most markets, a Staging report detailing what needs to be done to Stage the house for sale is less than the appraisal.

Myth 3: All I Need Are Lights, Flowers & Music. . . 

Fact: Lights, flowers, music are great for Showing a house, but that is not Staging.  Staging requires an objective and professional assessment of a house’s strengths and challenge areas and solutions to help Buyers fall in love with what they see.  This requires more than just flowers and music to achieve – it requires and Action Plan!  Your ASP® Stager, Lisa, can help you with a Success Plan for getting your house STAGED and SOLD!

Myth 4: I Can Just Watch One of Those Shows. . .